I led the concepting and design of marketing materials for several Motorola iDEN phones. Themes such as "First class just got more interesting" and "You're a smooth talker" were developed alongside visuals to highlight the features of each model. Other work included designing displays for various events. Small items like table tents and product information cards were needed, as well as large panels and stretch-fabric displays (Image 1, right). Some events even required specialty displays such as a series of lenticular display panels (Image 1, left).
Roles: Concepting, Design, Production
Creative Director: Linda Varadian