Challenge: Provide an inviting face to the U.S.V.I. in the form of marketing materials and encourage vacationers to thoroughly explore all three islands. It was decided that one marketing element. would be a line of travel brochures that focus on U.S.V.I. locals and places they recommend visiting.
Solution: In designing the format of this book, I wanted to create something colorful and compact. After trying a few different options for keeping the book closed, I settled on using two magnets folded into the flaps of the cover. I printed and constructed 10 copies for a client presentation.
Role: art director
Writers: Clark Mitchell, Andrew Payton
Photographer: Pamela Ashley Pasco